Professional-Grade Coaching, Now Scalable.
Asterys My Buddy Coach goes beyond advice—unlocking human potential through insight, awareness, and transformation.
Created by masterful coaches.
Designed for the corporate setting.
Coaching Works. But It Doesn’t Scale. Until Now.
Executive coaching is transformative—but traditionally limited to top leadership due to cost, availability, and scale. Most employees never access it.
Asterys My Buddy Coach bridges this gap, bringing deep, non-directive coaching to every level of your organization—affordably, ethically, and effectively.
Created by a Pioneer in Executive Coaching.
Asterys, a global leader in executive coaching and facilitation of transformation since 2001, created My Buddy Coach. With over 25 years of experience partnering with top leaders of some of the world’s largest corporations, Asterys is widely recognized for its innovative approaches that expand leadership potential and organizational impact.
One of its founders, Giovanna D’Alessio, is a Master Certified Coach (MCC) since 2005 and a former President of the International Coaching Federation (ICF Global).
This depth of expertise ensures that My Buddy Coach embodies the same professionalism, credibility, and transformative power that leaders worldwide have come to expect from Asterys.
Not Just What. But Why.
Many AI-based platforms exist today—but most offer only surface-level advice or deliver a transactional, formulaic version of coaching. They focus on quick fixes rather than meaningful growth.
My Buddy Coach is different. It is the only AI coaching platform designed to provide non-directive coaching, mirroring the approach of Asterys’ world-class Associate Coaches.
Just like a certified professional, it helps uncover hidden mindsets, assumptions, and internal blockers. Every session facilitates thought-provoking conversations based on ICF-aligned principles, enabling the same depth and transformation leaders experience in live coaching with Asterys.
Scalable Coaching.
Strategic Impact.
- Coaching at Every Level – Expand access beyond the C-suite with flexible pricing models.
- HR Dashboard – Track engagement and usage in real-time.
- Customization – Align coaching to the values, competencies, or leadership model of your organization.
- Data Privacy & Compliance – Built to meet enterprise standards, global regulations and is aligned with the ICF standards on competencies, ethics and AI.
Coaching. On The Coachee’s Terms.
- Available 24/7 – Reflect and grow anytime, anywhere.
- Goal-Based Conversations – Always focused, always personalized.
- Voice & Language Options – Inclusive, human-like experiences in many languages.
- Track Progress – Visual dashboards and self-assessments for insight and growth.
- Confidential & Secure – Built with the same privacy rigor as human coaching.
Behind the Scenes of Every Coaching Session
1. Set Your Goal
Start with what you want to explore or achieve.
2. Engage in Dialogue
Have a powerful coaching conversation.
3. Uncover Patterns
My Buddy Coach guides you to insights, not answers.
4. Capture Commitments
End each session with clear next steps.
5. Track Your Growth
Review progress with visual feedback and reports.
More Than an advanced Language Model.
A transformative Coaching Engine.
Backed by proven coaching frameworks and decades of executive development.
- Advanced NLP – Conversational depth powered by the most advanced AI models available.
- Context-Aware – Learns from history, user and company profile to personalize interactions.
- Evidence-Based Design – Built on Asterys’ 25 years of leadership coaching.
- Multimodal Experience – Text, voice, multilingual, and optionally hands-free.
Security, ethics, and transparency are at the core of everything we do.
At My Buddy Coach, we design AI coaching experiences that respect people — their data, their privacy, and their growth journey. Our commitment goes beyond compliance: we build with integrity, following the world’s most rigorous ethical and regulatory standards.
Our commitments include:
- Fully GDPR Compliant – ensuring data protection and privacy for all users in accordance with EU regulations.
- Aligned with the EU AI Act – embedding transparency, human oversight, and accountability in every aspect of our AI system.
- Adhering to ICF AI Ethics & Standards – maintaining professional coaching ethics and confidentiality at the heart of our technology.
Still Have Questions?
1. What makes My Buddy Coach different from a chatbot or advice tool?
My Buddy Coach doesn’t give you advice. It asks powerful, reflective questions—just like a professional coach would. It’s grounded in coaching ethics and frameworks used by Master Certified Coaches (MCCs), helping users uncover insights, not just receive tips.
2. Who is My Buddy Coach for?
This solution is designed exclusively for corporations with a minimum of 20 users. It serves all levels of the organization, making transformational coaching scalable company-wide.
3. What topics can employees explore with the My Coach?
Anything from leadership growth, performance challenges, and time management to team communication, inner blockers, and personal values. My Buddy Coach helps users clarify goals and work through their own thinking, rather than offering one-size-fits-all advice.
4. Is this meant to replace human coaching?
My Buddy Coach is not designed to replace human coaching at the management level. We anticipate that executive and senior leaders will continue to benefit from human coaching.
What My Buddy Coach does is make professional-grade coaching accessible to all those employees who would otherwise never have access—because of cost, scale, or availability. In this way, it complements traditional coaching by extending its benefits across the entire organization.
5. How is coaching quality ensured?
The system was created by Asterys’ expert coaches, who have been coaching executives for over 25 years. Among them is a former President of the International Coaching Federation and MCC since 2005. My Buddy Coach is grounded in the most transformative coaching philosophies and methodologies, and reflects ICF principles and coaching ethics—ensuring conversations of depth, rigor, and real impact.
6. How is user data handled? Is it secure?
Security is enterprise-grade. All data is encrypted (AES-256 at rest, TLS in transit), GDPR compliant, and aligned with standards like ISO 27001 and NIST. Users can manage transcript storage, data retention, or deletion at any time.
7. Is the content of coaching conversations confidential?
Yes. Coaching sessions are strictly private. No one—including HR, administrators, or even Asterys—can access the content of individual conversations. The AI Coach adheres to ICF-aligned ethics and confidentiality standards. Only the coachee has access to their session transcripts, and they can delete or export them at any time.
8. Can we customize the coaching experience to align with our values and company context (e.g. leadership model, etc.)?
Yes. You can tailor reflection prompts to align with your leadership model, core values, or competency frameworks. Aggregated insights are available via the HR dashboard.
9. Is My Buddy Coach available in different languages and voices?
Yes. The platform supports multilingual interactions (both text and voice), with a choice of voices across regions and genders. This makes the experience inclusive and engaging for global teams.
10. How does pricing work?
We offer flexible corporate subscription models based on volume and features. Please contact us to discuss your needs. Note that plans begin at 20 users minimum.
11. Can we track engagement and ROI?
Yes. HR and Admin dashboards provide real-time engagement analytics, session usage, and impact tracking—so you can measure ROI, trends, and user feedback across your organization.